About

We are a Veteran-owned and operated small-town business from Murphysboro with a compelling "why." As a fifteen-year Army Combat Infantry Veteran, my journey into entrepreneurship started with a dedication to making a difference for our Veterans, family, and community. Balancing a full-time job, raising kids, and serving as the Commander of District 15 VFW, my commitment to success is unwavering.
My military experience instilled a sense of purpose that smoothly transitioned into civilian life, thanks to the support of family and friends. In 2017, my wife Chelsea became my anchor, reinforcing that I have a purpose and the drive to succeed, not just for myself but for fellow comrades.

Daniel Dean was my father's name. His middle name was my grandfather's first name, and Daniel is both my middle name and my only son's middle name. My father, a Murphysboro native, grew up with his fourteen brothers and sisters – yes, you read that right, fourteen kids! He served in the United States Army, as did I. He married my mother in April of 1967, starting his career with the GM&O railroad and retiring from CN years later.

A great father, husband, brother, and friend – he remains my true hero, someone I strive to emulate every day. My wife and I are thrilled to bring our unique style to the community where honor meets style. 🇺🇸